To the MOO × Golden Hour
Event Branding & Merch Design
On April 20th, 2025, To the MOO partnered with Bangkok’s iconic cannabis bar Golden Hour to host a stoner-friendly event. I developed a comprehensive set of visuals, bringing the concept of a “Bitcoin Chill Farm” to life through bold, playful designs that seamlessly blend cows, cryptocurrency, and cannabis culture.
Visual Direction
Playful meets trippy — the aesthetic combines To the MOO’s cartoon cow universe with cannabis culture in vibrant greens and purples, giving the event a lighthearted but eye-catching vibe.
Key Design Deliverables
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Booth Visuals: Designed psychedelic cow graphics and slogans to attract both crypto users and walk-ins.
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Themed Merch: Created custom cigarette boxes and T-shirts with stoner-themed visuals and branding.
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Brand Integration: Aligned all visuals with To the MOO’s identity, blending playful aesthetics with subcultural edge for a distinctive Web3 × cannabis crossover.
