MOO MEOW MEOW
Event Branding & Merch Design
Collaborated with Cattea AI, Silk, and Flipster to design playful visuals for a multi-brand Web3 event during the HK Web3 Festival. The campaign merged online quests with real-world milk tea rewards, encouraging foot traffic and social media engagement.
Visual Direction
Combining the mascots of To the MOO and Cattea, the key visuals create a shared universe where cows and cats bond over milk tea. Pastel tones, bubble tea elements, and stylized Hong Kong signage come together to build a cohesive, culturally grounded atmosphere that supports both branding and event storytelling.
Design Deliverables
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Roll-Up Banners: Main illustration and print-ready layout designed for maximum booth visibility.
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Drink Sleeve: Custom-illustrated sleeve used on limited-edition milk teas served at Silk.
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Airdrop Tickets: Two ticket designs with playful layouts, used for redemption and social posting.
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A4 Flyer: Step-by-step task guide and redemption instructions in a clean, easy-to-read format.
