To the MOO at HK Web3 Festival
Introduction
To the MOO joined the 2024 HK Web3 Festival with a physical booth inspired by its playful, Web3-native universe.
Extending the key visual developed by our art director, I designed supporting print and promotional materials that aligned with the brand tone and strengthened its physical presence and audience engagement at the event.
Deliverables
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Roll-up Banners: Clear messaging and layout optimized for on-site visibility
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A4 Flyer: Informative yet playful design to introduce the product and direct users via QR code
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Stickers: Character-based collectibles designed for shareability and booth engagement
All materials were produced under tight timelines and aligned closely with the visual language of the booth while remaining modular and reusable for future events.
