To the MOO: Brand Animation

To the MOO

Introduction

To the MOO is a playful Web3 brand set in a surreal cowverse where cows try to escape alien abduction. I was tasked with creating a series of short-form promo videos to bring their characters to life and expand the brand’s tone visually and emotionally.

Motion Pieces Included

Brand Logo Animation: Quick animated intro bringing the To the MOO logo to life.
3 Character Shorts: Short, expressive intros that show off the personalities of characters.
LoFi Chill Video: An ambient looping animation paired with original LoFi music — crafted to extend the brand’s mood across platforms.