Broadway Cinemas
Introduction
Broadway, where the most famous musicals, operas, and dances have been performed since the 20th century, has brought a series of high-class audio-visual enjoyment to audiences. Nowadays, most of them become classics and are still performed on stage. Holding the same spirit as this cultural hearth, Broadway Cinemas gets its name. Not only does it bring you the greatest enjoyment, but it also shows you how beautiful the world is.
Broadway Cinemas
Design Concept
To capture the vibrant spirit of Broadway, the visual identity design revolves around the use of light bulbs and signboards. For instance, the logo and mascot feature a captivating arrangement of circular light bulbs, serving as a visual centerpiece. Adding to the design are ribbon-shaped elements symbolizing 'joy,' ensuring that visitors arrive at Broadway Cinemas with a joyful mindset.
